Les coupons online le “nouveau” fer de lance du ecommerce
Ce n’est pas nouveau. Les promos code ou autre coupons ont toujours eu le vent en poupe. Ce qui est impressionnant c’est l’ampleur que cela prend.
According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010,2 indicating increased adoption by brand marketers. In addition, according to the most recently available redemption data from NCH, the Internet coupon category outperformed other types of coupons with regards to share of redemptions to percent of coupons distributed,3 making it the most effective coupon method for marketers.
Representing 20.8 percent of the U.S. population, 46.4 million American consumers are now using online coupons, up from 40.2 million in 2008.4 Of the 46.4 million online coupon users, 12.9 million do not read any part of the Sunday newspaper, an 18 percent increase over 10.9 million in 2008.5 via earthimes.org
Les recherches sur le mot “coupon” ont progressé de 67% dans les moteurs de recherche depuis 1 an.
Les catégories de produits les plus recherchées.
1 Apparel & Shoes-Women
2 Home & Garden
3 Apparel & Shoes-Men
4 Toys & Hobbies
5 Computers & Software
6 Baby & Maternity
7 Electronics & Photo
8 Books, Music & Movies
9 Auto & Travel
10 Sports & Outdoors
Je vous conseille la lecture de l’article originale sur earthtimes
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sandrine /
Not my wording > theirs
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0507
Shhh..they’re not “coupons” but “promotional offers”