articles tagged with: brand institute
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Second Day of Marketing 2 Conference
The second day of the conference offered quite a few tracks on media and poor sales pitch of speaking sponsors. To me, most of the presentations, unlike day1, were useless. I however met up with some really interesting people, had a long talk about 2011 version of the event with Emmanuel Vivier (which was really interesting, looking forward) and discussed with Jean François Ruiz about his upcoming (and quite interesting) new product (much ado about social media profiling). So my day, although poor in inspiration, ...
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Brand engagement via social networks – Business Cases from the M2C
Marketing2Conference, I attended last year for the first time, happened to be a great discovery. Full of business cases and testimonial of humble brands explaining how they were trying their way out on social media, we were offered a very valuable content. What happens when you liked it one year, is that you expect the content to keep the good pace but often get disapointed. Definetly, the M2C conference is really an exception to this rule. The content this year is even more interesting. Probably because a lot of ...
Tags: best practices, brand institute, community, conference, Dell, dunkin donuts, evian, general mills, general motors, humanizing, IBM, intel, lego, M2C, marketing, Marketing2conference, nils andres, P&G, social media strategy, vanksen, wallmartPosted in grow
