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	<title>netinfluence&#039;s blog &#187; brand</title>
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		<title>When a company takes the right steps to build an online presence, it pays off!</title>
		<link>http://blog.netinfluence.com/2010/03/07/when-a-company-takes-the-right-steps-to-build-an-online-presence-it-pays-off/</link>
		<comments>http://blog.netinfluence.com/2010/03/07/when-a-company-takes-the-right-steps-to-build-an-online-presence-it-pays-off/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 18:52:37 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[Design & ergonomie]]></category>
		<category><![CDATA[Netinfluence News]]></category>
		<category><![CDATA[Netinfluence Portfolio]]></category>
		<category><![CDATA[Réseaux sociaux]]></category>
		<category><![CDATA[Stratégie & Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online PR & communication]]></category>
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		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=1325</guid>
		<description><![CDATA[But with online presence, it&#8217;s not about a quick campaign here and there, or a fancy Facebook page thrown together. It&#8217;s about long-term planning and sustainability. That&#8217;s the conclusion drawn after analyzing 2 months of online statistics for alternative watchmaker Marvin.
Having completely rethought and redesigned their website, and helped them recruit a community manager through [...]]]></description>
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		<title>Stratégie de présence online, ça marche!</title>
		<link>http://blog.netinfluence.com/2010/03/07/strategie-de-presence-online-ca-marche/</link>
		<comments>http://blog.netinfluence.com/2010/03/07/strategie-de-presence-online-ca-marche/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 17:11:58 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[Design & ergonomie]]></category>
		<category><![CDATA[Netinfluence News]]></category>
		<category><![CDATA[Netinfluence Portfolio]]></category>
		<category><![CDATA[Réseaux sociaux]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online PR & communication]]></category>
		<category><![CDATA[strategie]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=1309</guid>
		<description><![CDATA[Quand une entreprise veut se donner les moyens pour être présente online, ça marche !
Car ce n&#8217;est pas à une campagne ou un compte facebook que l&#8217;on va juger de votre efficacité mais c&#8217;est sur la longueur et la densité de présence.  C&#8217;est le constat que l&#8217;on fait après 2 mois de présence online pour [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>VIDEO ITW &#8211; How to get social?</title>
		<link>http://blog.netinfluence.com/2009/12/07/how-to-get-social/</link>
		<comments>http://blog.netinfluence.com/2009/12/07/how-to-get-social/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:10:26 +0000</pubDate>
		<dc:creator>netinfluence</dc:creator>
				<category><![CDATA[Netinfluence News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[leweb]]></category>
		<category><![CDATA[leweb09]]></category>
		<category><![CDATA[Loic Le Meur]]></category>
		<category><![CDATA[micro-blogging]]></category>
		<category><![CDATA[Online PR & communication]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[seesmic]]></category>
		<category><![CDATA[silicon valley]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=250</guid>
		<description><![CDATA[This article was originally created by Marie Girardet (Left our team)
During my stay in San Francisco, I had the pleasure to meet Loic Le Meur , founder of Seesmic and of the well-known event LeWeb which will take place  on December 9, 10th in Paris.
Today, every company is asked to get social, but what does it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brands care, but not that much</title>
		<link>http://blog.netinfluence.com/2009/10/07/brands-care-but-not-that-much/</link>
		<comments>http://blog.netinfluence.com/2009/10/07/brands-care-but-not-that-much/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 19:17:00 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[Stratégie & Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[inbound marketing summit]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=116</guid>
		<description><![CDATA[Most brands who claim they care, don&#8217;t. If they really were caring, they would show it, engaging in conversations with customers (according to @garyvee #ims09) Feel like giving an example.
Orange, switzerland. This operator, for its most important customers, the business customers, has decided that they were indeed so important, that they would hire an external [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Une culture d&#8217;entreprise exceptionnelle &#8211; Zappos</title>
		<link>http://blog.netinfluence.com/2009/07/31/une-culture-d-entreprise-exceptionnelle-zappos/</link>
		<comments>http://blog.netinfluence.com/2009/07/31/une-culture-d-entreprise-exceptionnelle-zappos/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 13:45:00 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[entreprise]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tony hsieh]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=2</guid>
		<description><![CDATA[Toutes les marques ont mis le client au coeur de leur stratégie dans leurs slides. Dans les faits, le client compte souvent pour pas grand chose.
Regardez comment se passe la plupart de vos expériences de marque et de service.
Orange, swisscom, Cablecom, SFR, France Telecom&#8230; tous leurs call centers sont délocalisés ou outsourcés et mesurés sur [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>En continuant à observer ce qui défile, c&#8217;est le train de compétitivité que vous laissez passer</title>
		<link>http://blog.netinfluence.com/2009/07/29/en-continuant-a-observer-ce-qui-defile-vous-laissez-passer-le-train-de-competitivite/</link>
		<comments>http://blog.netinfluence.com/2009/07/29/en-continuant-a-observer-ce-qui-defile-vous-laissez-passer-le-train-de-competitivite/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 13:57:00 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[Stratégie & Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategie]]></category>

		<guid isPermaLink="false">http://blog.netinfluence.ch/?p=111</guid>
		<description><![CDATA[Voir, observer avant de se lancer est ce qui nous a permis de survivre aux débuts de l&#8217;espèce.  C&#8217;est probablement également ce qui nous a permis de survivre jusque là. La vigilance.
La vigilance est restée ancrée, de manière reptilienne dans notre mode de fonctionnement.  Mais la confiance, l&#8217;augmentation de notre niveau de connaissance, [...]]]></description>
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