The second day of the conference offered quite a few tracks on media and poor sales pitch of speaking sponsors. To me, most of the presentations, unlike day1, were useless. I however met up with some really interesting people, had a long talk about 2011 version of the event with Emmanuel Vivier (which was really interesting, looking forward) and discussed with Jean François Ruiz about his upcoming (and quite interesting) new product (much ado about social media profiling). So my day, although poor in inspiration, ...
Tags: BBC,
best practices,
brand institute,
community,
conference,
Electronic Arts,
Forbes,
humanizing,
IBM,
innocentive,
marketing,
Marketing2conference,
Matthias Lüfkens,
nils andres,
oke muller,
social media strategy,
TBWA,
vanksen Posted in think
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Marketing2Conference, I attended last year for the first time, happened to be a great discovery. Full of business cases and testimonial of humble brands explaining how they were trying their way out on social media, we were offered a very valuable content.
What happens when you liked it one year, is that you expect the content to keep the good pace but often get disapointed. Definetly, the M2C conference is really an exception to this rule.
The content this year is even more interesting. Probably because a lot of ...
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brand institute,
community,
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Dell,
dunkin donuts,
evian,
general mills,
general motors,
humanizing,
IBM,
intel,
lego,
M2C,
marketing,
Marketing2conference,
nils andres,
P&G,
social media strategy,
vanksen,
wallmart Posted in grow
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This article was originally created by Marie Girardet (Left our team)
During my stay in San Francisco, I had the pleasure to meet Loic Le Meur , founder of Seesmic and of the well-known event LeWeb which will take place on December 9, 10th in Paris.
Today, every company is asked to get social, but what does it mean?
How shall companies proceed?
What outcome should they expect?
In this interviwe, Loic Le Meur pointed out the fact that the most important thing ...
Tags: brand,
community,
conversation,
facebook,
interview,
leweb,
Loic Le Meur,
micro-blogging,
Online PR & communication,
seesmic,
silicon valley,
social media,
socialmedia,
twitter,
web 2.0 Posted in grow
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