articles tagged with: community
-
Le blog de Swiss Airlines, la campagne d’Old Spice, 2 millions pour Foursquare et plus dans notre weekly review n°1
Retrouvez tous les lundis – on va essayer de s’y tenir – notre résumé de l’actu web 2.0 internationale et nationale de la semaine écoulée: la netinfluence weekly review! Swiss International Airlines lance son blog corporate La compagnie nationale déjà très active sur les réseaux sociaux via son compte Twitter (+5500 abonnés depuis le 19 mai 2009) sa Fanpage Facebook (26 500 fans), son profil sur Flickr et sa chaîne sur Youtube, a lancé au début du mois de Juillet son ...
Tags: community, facebook, foursquare, OldSpice, Swiss International Airlines, Swissquote, twitter, Weekly ReviewPosted in reach
-
Second Day of Marketing 2 Conference
The second day of the conference offered quite a few tracks on media and poor sales pitch of speaking sponsors. To me, most of the presentations, unlike day1, were useless. I however met up with some really interesting people, had a long talk about 2011 version of the event with Emmanuel Vivier (which was really interesting, looking forward) and discussed with Jean François Ruiz about his upcoming (and quite interesting) new product (much ado about social media profiling). So my day, although poor in inspiration, ...
-
Brand engagement via social networks – Business Cases from the M2C
Marketing2Conference, I attended last year for the first time, happened to be a great discovery. Full of business cases and testimonial of humble brands explaining how they were trying their way out on social media, we were offered a very valuable content. What happens when you liked it one year, is that you expect the content to keep the good pace but often get disapointed. Definetly, the M2C conference is really an exception to this rule. The content this year is even more interesting. Probably because a lot of ...
Tags: best practices, brand institute, community, conference, Dell, dunkin donuts, evian, general mills, general motors, humanizing, IBM, intel, lego, M2C, marketing, Marketing2conference, nils andres, P&G, social media strategy, vanksen, wallmartPosted in grow
-
VIDEO ITW – How to get social?
This article was originally created by Marie Girardet (Left our team) During my stay in San Francisco, I had the pleasure to meet Loic Le Meur , founder of Seesmic and of the well-known event LeWeb which will take place on December 9, 10th in Paris. Today, every company is asked to get social, but what does it mean? How shall companies proceed? What outcome should they expect? In this interviwe, Loic Le Meur pointed out the fact that the most important thing ...
Tags: brand, community, conversation, facebook, interview, leweb, Loic Le Meur, micro-blogging, Online PR & communication, seesmic, silicon valley, social media, socialmedia, twitter, web 2.0Posted in grow
