articles tagged with: lego
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Lift10: Maria Sipka on Brands & Online Communities
What’s up with on-line communities? Since 2006 Web 2.0 has celebrated the so-called “amateur revolution”. What did we learn in the past 5 years? Are we reaching the limits of Web 2.0? The evolution of “Online communities” was one of the main session themes during Lift10 and speakers gave some interesting insights. However, since I also attended a workshop on this particular subject, I thought it could be more interesting to give a practical point of view. Therefor I interviewed Maria Sipka, workshop facilitator and founder of
Tags: facebook, lego, Lift conference, linqia, Maria Sipka, Nike+, online communitiesPosted in grow
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Brand engagement via social networks – Business Cases from the M2C
Marketing2Conference, I attended last year for the first time, happened to be a great discovery. Full of business cases and testimonial of humble brands explaining how they were trying their way out on social media, we were offered a very valuable content. What happens when you liked it one year, is that you expect the content to keep the good pace but often get disapointed. Definetly, the M2C conference is really an exception to this rule. The content this year is even more interesting. Probably because a lot of ...
Tags: best practices, brand institute, community, conference, Dell, dunkin donuts, evian, general mills, general motors, humanizing, IBM, intel, lego, M2C, marketing, Marketing2conference, nils andres, P&G, social media strategy, vanksen, wallmartPosted in grow
