articles tagged with: Matthias Lüfkens
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Lift11 – Video interview with Matthias Lüfkens: about social medias’ impact
Mathias Lüfkens is the former deputy editor in chief with EuroNews television and freelance correspondent for AFP, The Daily Telegraph and Libération, in the Baltic States. He is the founder of the In Your Pocket city guides as well. He now is associate director in charge of digital media at the World Economic Forum. Because of his rich experience with social media we asked Matthias a few questions. Which tools is he using, how and to which purpuse? What kind of feedback is he getting? What should companies ...
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Lift10: Rahaf Harfoush on Organizations & Social Media
Rahaf Harfoush came to Lift10 to deliver a remarkable speech on the “technological and social trends impacting politics in countries around the world“. She is the author of Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand. Obama’s use of technology fundamentally changed the execution and management of political campaigns: from mobilizing a nation-wide community of volunteers to collecting millions of dollars of small amount donations, their innovative application and deep understanding of the digital space propelled an unknown ...
Tags: Lift conference, Matthias Lüfkens, organisations, Rahaf Harfoush, social media strategy, WEFPosted in reach
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Second Day of Marketing 2 Conference
The second day of the conference offered quite a few tracks on media and poor sales pitch of speaking sponsors. To me, most of the presentations, unlike day1, were useless. I however met up with some really interesting people, had a long talk about 2011 version of the event with Emmanuel Vivier (which was really interesting, looking forward) and discussed with Jean François Ruiz about his upcoming (and quite interesting) new product (much ado about social media profiling). So my day, although poor in inspiration, ...
