Malgré l’apparente maturité des smart phones et le développement de la convergence mobile-online-geolocalisation, les marketers sont tout sauf prêts.  Même la simple compatibilité de leurs site pour une version mobile est de loin pas une pratique entendue (seul 23% d’entre eux y songent!).
Despite the number of marketers who reported testing mobile, some basic research is not being performed: 63% of marketers told eROI they were not measuring how many of their email subscribers were viewing messages on mobile devices. Mobile-optimized messages were sent by 25% of respondents.
Usage of marketers’ websites via mobile was even more likely to be ignored; just 23% of marketers reported having a mobile-optimized website. The vast majority of those [...]

Il est souvent pratique de scinder un projet XCode en plusieurs parties distinctes: le code permettant de contrôler les différents éléments de l’interface, et le code indépendant de l’interface (outils, librairies, etc).
Une telle découpe présente de nombreux avantage, notamment un meilleur contrôle des options de compilation pour chaque partie ainsi q’un temps de compilation réduit, puisque chaque partie est compilée séparément, et uniquement en cas de besoin.
Cet article explique comment paramétrer un projet XCode pour une telle utilisation.

This article was originally created by Marie Girardet (Left our team)
The difference between the US and europe, in terms of technology adoption, is less and less the time.  We used to have to wait years to get access to new stuff.  This is less and less the case.
Thanks to the internet which eliminated boundaries & distances, we are shiffting toward a “real-time conversations area”. And the mobile development as allowed for a vast potential for future applications.  Blogs used to be conversations as once stated Loic Le Meur.  Now conversation is everywhere, anytime, and live.
Loic has shared his vision on how he was seeing conversations evolving , and we want to share it with you too
Following leWeb, [...]

Friday was an amazing day. 
The conference gathered hundred people from all over europe and we even had a visitor from Canada.  The organization went well, the catering was great and both speakers and attendees seemed to be very happy at the end of the day : it was a real success for a firts venue.
How all this happened
Back in july, trapped between Adrian’enthousiasm back from the WWDC and my perception of the marketing potential of the iPhone and the frustration to see no planned event around the iPhone, we decided to create ours. Most companies are lagging behind in understanding and using new media. They missed the train for the web and shall now not miss that [...]

The iPhone is a private device. It is in your pocket but allows your brand to offer you services.  Any time you upload an application you create a link between a brand or company and you.  No other media has ever managed to get in consumers’ pockets. iPhone conference, teaser #3 from Thierry on Vimeo

Mobility is a reality since we have decent data subcriptions for mobiles and devices, like the iPhone who allow transparent working from almost anywhere.  Is it that simple ? Are we ready for mobility yet ? iPhone conference, mobility from Thierry on Vimeo

Révolution, évolution ?
On doit compter avec le web mais maintenant également avec le mobile. 
C’est un pas nécessaire pour les entreprises de concevoir une présence multi-médias.  Le mobile est un canal privilégié car il vous permet de vous retrouver dans la poche des gens. C’est de cela dont nous allons vous parler durant la conférence iPhone. Ce mobile a révolutionné l’image même et l’utilisation que nous avons de nos mobiles. A tout instant, nous pouvons consulter ce qui se passe autour de nous, savoir où sont nos amis ou bien ce que la ville dans la quelle on se trouve nous propose comme divertissement. EGO marketing © et GEO marketing ce sont les vrais forces de l’iPhone. Pour les [...]