We are working on several  e-commerce projects.
For each of the projects leaders, the same anxieties return loop: If we sell online, we will cannibalize our network!
At the same time, in a downturn economic situation, they all throw in the hope of additional revenue coming from online sales, but the fear.
No Man’s Land
To prove my point of view, I would like to take the example of Apple.
2 years ago, Lausanne (the town where we work in switzerland) was only having a few Apple resellers. “mémoire vice” (Riponne), Macs – horrible service btw – (near train station), an obscure dealer near to Aclens and a hard to find dealer in the the center of Morges.
It may be [...]