articles tagged with: online presence
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Could we wish you more than usual for 2012?
Gandhi once said: “Be the change that you want to see in the world.” Because challenge brings opportunity, 2012 might be your chance to influence your future. Offering new services, improved products, innovative paths or add sense could be your stepping stone to make the difference that will matter to your customers. So here is our wish: may your ambition and energy enable you to change the world (even just a little) bringing happiness, serenity and success for you and your peers! And if you need a team to help you reach this goal, ...
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Selling online does not cannibalize distribution sales, proof by Apple
We are working on several e-commerce projects. For each of the projects leaders, the same anxieties return loop: If we sell online, we will cannibalize our network! At the same time, in a downturn economic situation, they all throw in the hope of additional revenue coming from online sales, but the fear. No Man’s Land To prove my point of view, I would like to take the example of Apple. 2 years ago, Lausanne (the town where we work in switzerland) was only having a few Apple resellers. “mémoire vice” (Riponne), ...
Tags: e-commerce, online presence, online store, recommendation, selling online, social media, strategyPosted in create
