Rahaf Harfoush came to Lift10 to deliver a remarkable speech on the “technological and social trends impacting politics in countries around the world“. She is the author of Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand. Obama’s use of technology fundamentally changed the execution and management of political campaigns: from mobilizing a nation-wide community of volunteers to collecting millions of dollars of small amount donations, their innovative application and deep understanding of the digital space propelled an unknown ...