articles tagged with: selling online

• 

  Selling online does not cannibalize distribution sales, proof by Apple

  We are working on several  e-commerce projects. For each of the projects leaders, the same anxieties return loop: If we sell online, we will cannibalize our network! At the same time, in a downturn economic situation, they all throw in the hope of additional revenue coming from online sales, but the fear. No Man’s Land To prove my point of view, I would like to take the example of Apple. 2 years ago, Lausanne (the town where we work in switzerland) was only having a few Apple resellers. “mémoire vice” (Riponne), ...

  Tags: e-commerce, online presence, online store, recommendation, selling online, social media, strategy

  Posted in create

  1 Comments »