Malgré l’apparente maturité des smart phones et le développement de la convergence mobile-online-geolocalisation, les marketers sont tout sauf prêts.  Même la simple compatibilité de leurs site pour une version mobile est de loin pas une pratique entendue (seul 23% d’entre eux y songent!).
Despite the number of marketers who reported testing mobile, some basic research is not being performed: 63% of marketers told eROI they were not measuring how many of their email subscribers were viewing messages on mobile devices. Mobile-optimized messages were sent by 25% of respondents.
Usage of marketers’ websites via mobile was even more likely to be ignored; just 23% of marketers reported having a mobile-optimized website. The vast majority of those [...]

Here is an interesting information published ny emarketers :
According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little cannibalization among the three channels—instead, there is significant overlap. Most internet users studied in April 2010 engaged with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook.
This means that socialmedia clearly is a way to further engage your readers, transforming them into fans and followers and further deepen the relationship you have with them.
Emails does not replace social media, it is complementary.

We are working on several  e-commerce projects.
For each of the projects leaders, the same anxieties return loop: If we sell online, we will cannibalize our network!
At the same time, in a downturn economic situation, they all throw in the hope of additional revenue coming from online sales, but the fear.
No Man’s Land
To prove my point of view, I would like to take the example of Apple.
2 years ago, Lausanne (the town where we work in switzerland) was only having a few Apple resellers. “mémoire vice” (Riponne), Macs – horrible service btw – (near train station), an obscure dealer near to Aclens and a hard to find dealer in the the center of Morges.
It may be [...]

The first twitter was sent almost 3 years, in march 2006. Since that date, twitter has been rocketing, reaching in april 1009 17million users.
Despite its size and growth, twitter is not big enough to generate revenue only with ads. And unlike facebook, they have, until now, always avoided to monetize profiles with ads.
But this will have to change because it needs a business model.
Many rumors have been circulating in the last 2 years, but nothing has been unveiled yet. I feel that either one of the following directions could be considered.
Twitter Affiliation and Ad track
Considering the revenues made by companies like Dell with its outlet tweets, one of the direction could be to open special [...]

No matter how hard will facebook try, I feel like they broke their toy.
When facebook started, they created a world which made it easy for friends and reconnects to share and talk. Once the fun of finding new friends comes to a close, and that you feel like being spammed by yet another silly app request, you tend to use it less, get less addicted.
Whatsmore, the lock-in syndrom and privacy issues we suffered during the last 3 years are clearly starting to alter people’s perception and therefore usage of facebook, and could jeopardize its future.
Lock in syndrom
The main problem with facebook (the same goes with linkedin increasingly) is the lock-in. You invite friends, [...]

“L’une des grandes nouveautés dans notre métier est que cet utilisateur tout puissant est le meilleur évangéliste des messages que nous lui assénons. Convainquez-le, il vous ouvrira les portes de sa tribu. Décevez-le et c’est sa communauté entière qui vous montrera du doigt. ” C’est ainsi que Benjamin résume (dans une discussion linkedin), très bien, le challenge pour les marques d’aujourd’hui.Nous sommes des tribus, hyper connectées.  La moindre de nos actions est partagée, quasiment instantanément avec nos “amis”.  Ce qui est balbutiant encore pour nos quadragénaires et seniors, est le quotidien des jeunes générations.Chaque expérience, bonne ou mauvaise est partagée et plus les émotions générées par l’expérience sont fortes et plus grande est la viralité.
Agissez pour rendre votre expérience utilisateur [...]