articles tagged with: strategy
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Could we wish you more than usual for 2012?
Gandhi once said: “Be the change that you want to see in the world.” Because challenge brings opportunity, 2012 might be your chance to influence your future. Offering new services, improved products, innovative paths or add sense could be your stepping stone to make the difference that will matter to your customers. So here is our wish: may your ambition and energy enable you to change the world (even just a little) bringing happiness, serenity and success for you and your peers! And if you need a team to help you reach this goal, ...
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netinfluence unveils its new site & blog design
As you might have noticed we released our new online identity. The netinfluence logo evolved slightly but most importantly our website features now our activities. Ever since the beginning, netinfluence has been perceived as a communication agency but also as a technology expert. The thing is, we are more than that ;-) How do we define ourselves? We are a Digital Pure Player agency. We help brands in designing or enhancing customer’s online experience. And what is unique is that not only do we “THINK“, but we are also get our ...
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What do influencers and your grandma have in common?
Let me tell you a story. My grandparents have quite a few grandchildren. Because some of them live far away or don’t feel that close to them, they only tend to see them during family gatherings such as Christmas. My grandma can be sure she will see them because they come to get their presents… As cynical and sad as it may sound, some brands tend to behave the same way when it comes to influencers. For a brand, working with bloggers is not easy. Spotting them is hard and brands don’t often get it ...
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Les marketers n’exploitent pas encore le mobile
Malgré l’apparente maturité des smart phones et le développement de la convergence mobile-online-geolocalisation, les marketers sont tout sauf prêts. Même la simple compatibilité de leurs site pour une version mobile est de loin pas une pratique entendue (seul 23% d’entre eux y songent!). Despite the number of marketers who reported testing mobile, some basic research is not being performed: 63% of marketers told eROI they were not measuring how many of their email subscribers were viewing messages on mobile devices. Mobile-optimized messages were sent by 25% of ...
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Social media users and email subscribers don’t cannibalize
Here is an interesting information published ny emarketers : According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little cannibalization among the three channels—instead, there is significant overlap. Most internet users studied in April 2010 engaged with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook. Provided by emarketers This means that socialmedia clearly is a way to further engage your readers, transforming them into fans and followers and further ...
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Selling online does not cannibalize distribution sales, proof by Apple
We are working on several e-commerce projects. For each of the projects leaders, the same anxieties return loop: If we sell online, we will cannibalize our network! At the same time, in a downturn economic situation, they all throw in the hope of additional revenue coming from online sales, but the fear. No Man’s Land To prove my point of view, I would like to take the example of Apple. 2 years ago, Lausanne (the town where we work in switzerland) was only having a few Apple resellers. “mémoire vice” (Riponne), ...
Tags: e-commerce, online presence, online store, recommendation, selling online, social media, strategyPosted in create
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Interview – Yves Voglaire explique ce que fait un Designer de Services
This article was originally created by Marie Girardet (Left our team) Lors du salon Paris 2.0, auquel Sandrine Szabo a participé, elle a fait la rencontre de profils intéressants, notamment celui de Yves Voglaire, de formation designer industriel et fondateur de la société Originn, qui est spécialisée dans le design de services. Le design de services c’est quoi? Le blog NoDesign a consacré un article sur ce sujet que je vous invite à lire. C’est un métier qui aide les entreprises a ...
Tags: budget, conseils, design, design de services, entreprise, investissement, marketing, originn, paris 2.0, ROI, services, strategy, tactiquesPosted in think
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How will twitter monetize its service
The first twitter was sent almost 3 years, in march 2006. Since that date, twitter has been rocketing, reaching in april 1009 17million users. Despite its size and growth, twitter is not big enough to generate revenue only with ads. And unlike facebook, they have, until now, always avoided to monetize profiles with ads. But this will have to change because it needs a business model. Many rumors have been circulating in the last 2 years, but nothing has been unveiled yet. I feel that either one of ...
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Facebook : how the decline has started and why they won’t make it to twitter
No matter how hard will facebook try, I feel like they broke their toy. When facebook started, they created a world which made it easy for friends and reconnects to share and talk. Once the fun of finding new friends comes to a close, and that you feel like being spammed by yet another silly app request, you tend to use it less, get less addicted. Whatsmore, the lock-in syndrom and privacy issues we suffered during the last 3 years are clearly starting to alter people’s perception and therefore usage of ...
Tags: business model, facebook, privacy, social networks, socialmedia, strategy, twitterPosted in reach
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Le marketing d’aujourd’hui est tribal
“L’une des grandes nouveautés dans notre métier est que cet utilisateur tout puissant est le meilleur évangéliste des messages que nous lui assénons. Convainquez-le, il vous ouvrira les portes de sa tribu. Décevez-le et c’est sa communauté entière qui vous montrera du doigt. ” C’est ainsi que Benjamin résume (dans une discussion linkedin), très bien, le challenge pour les marques d’aujourd’hui. Nous sommes des tribus, hyper connectées. La moindre de nos actions est partagée, quasiment instantanément avec nos “amis”. Ce qui est balbutiant encore pour nos quadragénaires et seniors, est ...
Tags: communautés, gestion du changement, marketing, Online PR & communication, strategy, tribus, web 2.0Posted in think
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The iPhone conference is over – debriefing
Friday was an amazing day. The conference gathered hundred people from all over europe and we even had a visitor from Canada. The organization went well, the catering was great and both speakers and attendees seemed to be very happy at the end of the day : it was a real success for a firts venue. How all this happened Back in july, trapped between Adrian’enthousiasm back from the WWDC and my perception of the marketing potential of the iPhone and the frustration to see no planned event around the ...
Tags: budget, conseils, entreprise, investissement, iPhone, marketing, mobile, mobility, Nestle, netinfluence, ROI, strategy, tactiquesPosted in news
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How to get your company/ brand in people’s pockets?
The iPhone is a private device. It is in your pocket but allows your brand to offer you services. Any time you upload an application you create a link between a brand or company and you. No other media has ever managed to get in consumers’ pockets. iPhone conference, teaser #3 from Thierry on Vimeo
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The iPhone is ready for companies but are companies ready ?
Mobility is a reality since we have decent data subcriptions for mobiles and devices, like the iPhone who allow transparent working from almost anywhere. Is it that simple ? Are we ready for mobility yet ? iPhone conference, mobility from Thierry on Vimeo
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iPhone conference
Révolution, évolution ? On doit compter avec le web mais maintenant également avec le mobile. C’est un pas nécessaire pour les entreprises de concevoir une présence multi-médias. Le mobile est un canal privilégié car il vous permet de vous retrouver dans la poche des gens. C’est de cela dont nous allons vous parler durant la conférence iPhone. Ce mobile a révolutionné l’image même et l’utilisation que nous avons de nos mobiles. A tout instant, nous pouvons consulter ce qui se passe autour de nous, savoir où sont nos amis ou bien ce que la ...
Tags: budget, business, conseils, entreprise, investissement, iPhone, marketing, mobile, mobility, netinfluence, ROI, strategy, tactiquesPosted in news
