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	<title>netinfluence&#039;s blog &#187; website</title>
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		<title>netinfluence unveils its new site &amp; blog design</title>
		<link>http://blog.netinfluence.com/2011/06/15/netinfluence-unveils-its-new-site-blog-design/</link>
		<comments>http://blog.netinfluence.com/2011/06/15/netinfluence-unveils-its-new-site-blog-design/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 12:14:09 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[netinfluence]]></category>
		<category><![CDATA[stratégie de présence online]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[As you might have noticed we released our new online identity. The netinfluence logo evolved slightly but most importantly our website features now our activities.  Ever since the beginning, netinfluence has been perceived as a communication agency but also as a technology expert.  The thing is, we are more than that ;-)  How do we define ourselves?  We are a Digital Pure Player agency. We help brands in designing or enhancing customer&#8217;s online experience. And what is unique is that not only do we &#8220;THINK&#8220;, but we are also get our &#8220;hands on&#8221; and CREATE, help in planning better ways to REACH customers, and GROW business &#38; attention and at last, CARE to train our customers and help them monitor [...]]]></description>
			<content:encoded><![CDATA[<p>As you might have noticed we released our new online identity.</p>
<p>The netinfluence logo evolved slightly but most importantly our website features now our activities.  Ever since the beginning, netinfluence has been perceived as a communication agency but also as a technology expert.  The thing is, we are more than that ;-)  How do we define ourselves?  We are a <strong>Digital Pure Player </strong>agency.</p>
<p><strong>We help brands in designing or enhancing customer&#8217;s online experience. </strong> And what is unique is that not only do we &#8220;<strong>THINK</strong>&#8220;, but we are also get our &#8220;hands on&#8221; and <strong>CREATE</strong>, help in planning better ways to <strong>REACH</strong> customers, and <strong>GROW</strong> business &amp; attention and at last, <strong>CARE</strong> to train our customers and help them monitor their activity to improve it.  We &#8220;walk the talk&#8221; by using the experience we have been accumulating overtime and sharing it with our customers.</p>
<p>If you want to know more, I let you <a title="netinfluence new website" href="http://www.netinfluence.ch/" target="_blank">discover our new website</a>.</p>
<p>You might also have noticed that our blog changed accordingly to offer you a better experience, discovering 4 years of really rich content.  We hope you will appreciate this new design.  Your feedback and suggestions for improvement are welcome so do not hesitate to drop us your comments hereafter.</p>
<p>And stay tune to discover our portfolio which will soon be unveiled on our new website.  If you like to be the first to know about our news, subscribe to our newsletter.</p>
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		<title>How to choose a CMS</title>
		<link>http://blog.netinfluence.com/2010/01/26/how-to-choose-a-cms/</link>
		<comments>http://blog.netinfluence.com/2010/01/26/how-to-choose-a-cms/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 20:14:59 +0000</pubDate>
		<dc:creator>sandrine</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[If you wonder what is a CMS or why you might need one, pass this post We will soon come with somes introductions on CMS and the whys you need one.  I answered to a question on linkedin and thought that sharing my insights could be worth it in our blog too. Beyond personnal tastes, experience and preferences I think this might be interesting to list objective criteria that could help you discreminate them. Here are things that matter according to me but feel free to add your own suggestions below. Power of the community &#62; How many developers, agencies, experts, professionals, plugins&#8230; are going to be available and at what pace will it allow you to follow new tech [...]]]></description>
			<content:encoded><![CDATA[<p>If you wonder what is a CMS or why you might need one, pass this post <img src='http://blog.netinfluence.com/wp-content/plugins/smilies-themer/Silk/emoticon_wink.png' alt=';-)' class='wp-smiley' /> We will soon come with somes introductions on CMS and the whys you need one.  I answered to a question on linkedin and thought that sharing my insights could be worth it in our blog too.</p>
<p>Beyond personnal tastes, experience and preferences I think this might be interesting to list objective criteria that could help you discreminate them.</p>
<p>Here are things that matter according to me but feel free to add your own suggestions below.</p>
<p><strong>Power of the community &gt;</strong><br />
How many developers, agencies, experts, professionals, plugins&#8230; are going to be available and at what pace will it allow you to follow new tech developments? If your partner is recommending you a CMS but that the one is proprietary, it might cost you money or time as soon as you will want to be adding a new trendy feature.  Whereas open source communities such as wordpres or Typo3 are having so many developers that in no time, new features get available&#8230;at no cost.</p>
<p><strong>Performance &gt; </strong><br />
Whether your site is small or big you need the performance to be the best. People make a decision to stay on your site in seconds, so you cannot afford bad performance. For large sites or small blogs, the site responsiveness is key.</p>
<p><strong>Flexibility &gt; </strong><br />
How easy is it going to be for you to develop a needed plugin, install a new function, leverage lastest technologies (mobile, AR, geotagging, sociale networks)?</p>
<p><strong>SEO ability &gt;</strong><br />
How is SEO embedded in the CMS? Do you have to re-develop or is it easily configurable? How deep can you tune it?  SEO is not an option it is a must. WordPress, Typo3 for instance do this very well, reason why we use them namely.</p>
<p><strong>Price &gt;<br />
</strong>How much will you have to spend just for the product / development? can you get it cheaper?</p>
<p><strong>Costs &gt;</strong><br />
Consider hidden costs too. Once you get locked-in in a solution, consider the price to a technological move for proprietary CMS to open source / low end open source to more evolved CMS. Consider the learning curve too.  How much will you need to spend to get trained? How easy is the interface ?</p>
<p><strong>Ease of use &gt;</strong><br />
Consider the interface.  How complex is the interface to learn? How much time will it require to get a training and have your users transformed into master users ? (a very personal preference as each of us has its preferred) And also, consider the &#8220;templating&#8221; flexibility.  Sites evolve over time, how easy will it be for you to change your settings / layout?</p>
<p>We use and recommend Typo3 for large sites and / or sites needing landing pages, forms and any complex marketing / templating stuff (A/B split testing for instance) and WordPress for smaller ones. Both of them range very well against the upper criterias but in the end, when it comes to choosing, we all have our personal choices <img src='http://blog.netinfluence.com/wp-content/plugins/smilies-themer/Silk/emoticon_wink.png' alt=';-)' class='wp-smiley' /> </p>
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